Learning Materials
 
  Introduction
  1. Getting Started
  2. Personal Qualities
  3. Teamwork
  4. Planning and Developing your Career
  5. Funding and Training Schemes
  6. Commissioning
  7. Developing Contacts and Networks
  8. Promoting your Work
  9. Business Skills
  10. Project Management
  11. Writing a Business Plan
  12. Further Reading
  Audio Library
  PDF Library
Promoting your work

Making people aware of what you do, marketing, publicity etc.

No one will give you work if they don't know what you do or that you exist. This means making direct approaches and proving and showing what you can do, rather than just saying that you can do it. Building a track-record, producing a showreel, contacting people, sending out CV's, finding out about opportunities and being ready to take them. Many people find this difficult and off-putting; you will have to accept responsibility for generating your own work.

Interview Material

Our Media Professionals discuss promoting their work, and how they view self-promotion by others.

8.1 Sarah Beecham and Graham Howard
Give the employers perspective on freelancers' and graduates' attempts at self-promotion.
8.2 Victoria Noble
On the promotional benefits of working on high-profile projects, and the benefits of a showreel.
8.3 Kate Broome
On two types of self-promotion; trumpet-blowing, and quiet reputation-building.
8.4 Mike Fox
Claims its not what you say you can do, its what you're seen to do.
8.5 Christine Molloy
On the benefits of different publicity devices.