Learning Materials
 
  Introduction
  1. Getting Started
  2. Personal Qualities
  3. Teamwork
  4. Planning and Developing your Career
  5. Funding and Training Schemes
  6. Commissioning
  7. Developing Contacts and Networks
  8. Promoting your Work
  9. Business Skills
  10. Project Management
  11. Writing a Business Plan
  12. Further Reading
  Audio Library
  PDF Library
Business Skills

What kind of business? How to organise the day-to-day business of being self-employed or running a small business: tax, bookkeeping, cashflow, VAT, and financial planning.

Being a freelance, being self-employed, setting up a small business, what does this all mean to you, embarking on a creative career in the creative industries? There are three broad categories of employment contract in the creative industries.

Staff jobs - these are permanent jobs, with an annual salary, sick pay, pension, holidays.

Fixed-term contracts - these are of several kinds: for the anticipated duration of a particular project; for covering permanent staff members' holiday, sickness, maternity leave, etc, without reference to any specific project; to cover a "bulge" in the employing company's activities; and so on. Contracts of this kind may carry all the benefits of staff employment, for a short-term engagement, or they may carry few or none. They may contain provisions for renewal, or they may not. People with the skills and experience that allow them to work on a variety of projects, perhaps several at a time, are the most likely to be on renewable contracts - e.g. presenters, producers, researchers.

Freelance - You are probably self-employed and responsible for your own tax, National Insurance and pension. There is no security, you will need to find your own work and negotiate your daily, weekly or monthly rate that could be very high or very low depending on reputation and experience.

The majority of people working in production areas will be working on fixed-term contracts or as freelances, which for tax and legal purposes means that they may be classed as self-employed - equivalent to a small business. Many creative people tend to find it difficult to manage this aspect of their work. You need to develop skills in administration, including record keeping, effective time-management and managing a diary. You will need to ensure you make the relevant tax, National Insurance and VAT contributions. You will be negotiating fees, invoicing, paying bills, chasing unpaid invoices, managing cashflow and balancing costs against payment delays. Developing a good relationship with your bank, getting the right advice early on and developing a well-structured Business Plan, however small your business, will all enable you to manage this area successfully.

Much of the last paragraph applies equally to a fourth type of contract: the commission from a funder (a broadcaster, perhaps) to a small company to produce a piece of work for it (a programme, perhaps). If you are earning most of your living as a freelance or through your own company, you will need professional advisors; for example:

Accountant - book-keeping, setting up accounting systems, managing cash, helping to raise finance, preparing tax returns & VAT, preparing business plans, budgets, forecasts, whether you should be a Sole Trader, a Partnership or form a Limited Company.

Bank - will have specialist services and advisers, a range of financial facilities including loans. Keep your personal and business accounts separate.

Solicitor - preferably a specialist in your type of business, to give advice on whether to set up your business as a Sole Trader, a Partnership or a Limited Company, to check out the contracts that you obtain for work and/or commissions, and to advise you generally on employment law, intellectual property (copyright) law, such matters as forming companies and drawing up partnership agreements and many other things.

Interview Material

Our Media Professionals discuss their financial arrangements, and offer their advice on organising your money.

9.1 Victoria Noble
On how employing an accountant has helped her, particularly through the feast and famine of long and short contracts.
9.2 Christine Molloy
On 'Desperate Optimists' partnership arrangement, how they manage their books, and other types of financial arrangement.
9.3 Sarah Beecham and Graham Howard
On the importance of regularly setting financial targets.
9.4 Mike Fox
On how employing an accountant has helped him.

An unusual aspect of self-employment or starting your own business is that you make the decision yourself that you have the necessary qualities and abilities to make a success of it. You do not go through a sifting or selection process. You need to analyse what you expect and hope to achieve from self-employment or setting up your own business. Do not under-estimate the problems and difficulties which can and do emerge.

The answer to the question of your suitability comes through self-analysis and self-awareness. You may be extremely talented in your area of skill and training but may not possess the skills or personality type that will thrive in a freelance environment, or if you set up a company. Are you the right person? Have you got the necessary skills? You will have addressed some of these questions by completing the tasks set earlier. But will you be able to earn enough to live on? In the end you need to earn a living, and this is as an important an indication of success as producing a stunning and creative project, which leaves you in debt or bankrupt!

Task 3 - Business Skills
This task helps you to identify your skills gaps. The web research below will help you to develop a strategy for addressing them. Download and print out the Task 3 worksheet.

Web Research

The links below will provide information on business matters and will direct you to sources of further help. Some of the information that you require will be available on the sites, some of which are highly informative. By going to the sites you will also learn about training schemes, seminars, funding and grants and where to go to get information.

Business Link
A national network of agencies which aim to provide a one-stop resource for business start-ups, training, counselling, advice and contacts.

TEC
The Training and Enterprise Council, TEC's can provide information on other business-support agencies, plus consultancy and training for small businesses.

TotalJobs
General advice on starting in business, raising cash, the legal side, marketing, taxation etc.

Inland Revenue
Includes an 80 page guide to download which aims to start you on the right track when self-employed so you can avoid the pitfalls. The guide covers the main areas, registering with the Inland Revenue, tax, National Insurance, structure etc.

Channel 4 Real Deal
The site for setting you on the road to taking your business forward, with step-by-step advice on planning and examples and templates for the Business Plan, cashflows, profit-and-loss forecasts etc.


Task 4 - Charging for your services
This task enables you to calculate exactly what a service costs to run and allows you to calculate a rate of pay for charging clients. Download and print out the Task 4 worksheet.