Professional Studies for Screen-Based Media
Foundation Degree South West
 
 
 
   
 
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Introduction
     

Site Features

   

There are a number of interactive functions built into the site that you should become familiar with. These are:

1. Links to other websites
Throughout the text we have included links to other websites. These include examples related to ideas in the text and the websites of major brands. It is important to follow these links so that you can see marketing in practice. Many links are to trade bodies related to marketing and to tourism and provide a gateway to other substantial study materials. Some of the links however are less serious and are there just for fun.

2. Interviews with marketing practitioners
Most of the basic text is based on 'text book' marketing theory, however throughout the site we have included links to interviews with senior marketing practitioners in leisure and tourism. The links include text and sound, so you can listen to what they say and also study the text in more detail. These interviews give you an opportunity to understand what marketing practitioners actually think and do. It is important that you compare what they say with the 'text book' ideas.

3. Exercises
Each section also contains an exercise to allow you to put what you have learnt into practice. We have included a variety of exercises that should test individual knowledge gained, allow you to implement some of the ideas that have been introduced and allow you to discuss and debate your ideas about marketing with other students.