Professional Studies for Screen-Based Media
Foundation Degree South West
 
 
 
   
 
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Internal Marketing
     

Exercise

   

Are companies listening to you?
The Internal marketing and customer care section highlighted the importance of dealing with customer enquiries effectively. In this exercise you should be able to test the effectiveness of real customer service departments.

Sometimes companies are not very good at taking ‘care of their customers’. This example of a buyer trying to purchase an item from a company illustrates what happens when companies pretend to listen to their customers queries and fail to understand them.

 
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Are companies listening to you?