Professional Studies for Screen-Based Media
Foundation Degree South West
Defining Marketing



This section provides an overview of the marketing concept. It should help you to consider what marketing is and how and why it is used by so many organisations. After completing this section you should be able to:

1. briefly describe the historical development of marketing;
2. explain definitions of marketing;
3. discuss the range of activities that marketing can be applied to;
4. speculate on the future development of marketing;
5. provide a brief critique of the marketing concept.