Professional Studies for Screen-Based Media
Foundation Degree South West
Marketing Planning



This section provides an overview of how managers plan marketing activities. It also outlines the major stages in a typical marketing planning process. After completing the section you should be able to:

1. define what marketing planning is;
2. list at least three major reasons for its importance;
3. explain the main stages of a planning process;
4. better understand where marketing fits within the rest of the organisation.