This section will provide basic definitions of
market segmentation. It will also describe the different types
of strategies available to segment markets and will highlight
the advantages and limitations associated with these strategies.
You should consider which strategies you think work best and the
limitations of market segmentation.
At the end of this section you should be able to:
1. define market segmentation;
2. identify the different levels of market segmentation;
3. compare and contrast the different market segmentation strategies;
4. consider the limitations of market segmentation.