Professional Studies for Screen-Based Media
Foundation Degree South West
Market Segmentation

Segmentation Strategies


This section will provide basic definitions of market segmentation. It will also describe the different types of strategies available to segment markets and will highlight the advantages and limitations associated with these strategies. You should consider which strategies you think work best and the limitations of market segmentation.

At the end of this section you should be able to:
1. define market segmentation;
2. identify the different levels of market segmentation;
3. compare and contrast the different market segmentation strategies;
4. consider the limitations of market segmentation.