Welcome to the Foundation Degree South West
website on Marketing. This website provides you with a short
introduction to the main
marketing
concepts.
It
has
a
special
focus on the
leisure and tourism industry and to support the theoretical
content there are comments from marketing practitioners working
for a
major tourist resort, an international cruise ship company,
a regional airport, and a major tourist attraction.
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| The loudspeaker icon represents a link to a piece
of audio. The audio and transcript will open in a
popup window, and is in streaming QuickTime format. |
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| The PDF icon represents a link to PDF document.
This may require Acrobat Reader to be installed on
your computer. |
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This website was produced as part of a project
supported by the Foundation Degrees South West.
Copyright is vested in Bournemouth Media School & University
of Plymouth .
The learning materials were produced by Jonathan
Wardle at Bournemouth Media School, written by
Mike Molesworth, Richard Scullion and Janice Dengri-Knott.
The site was constructed by Sam Bailey and audio
editing was by Gary Hayton.
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| This website
features four tourism professionals discussing Marketing
in their roles. |
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| Spencer Brace, Sales & Marketing Manager,
Bournemouth International Airport. |
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| Heather Moore, Marketing and Promotions Officer
Marwell Zoo, Hampshire |
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| Stuart Perl, Regional Director of
Marketing (EMEA), Cunard
Line Seaborne Cruise Line. |
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| Jon Weaver, Marketing Manager, Bournemouth
Borough Council |
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