Professional Studies for Screen-Based Media
Foundation Degree South West


Welcome to the Foundation Degree South West website on Marketing. This website provides you with a short introduction to the main marketing concepts.

It has a special focus on the leisure and tourism industry and to support the theoretical content there are comments from marketing practitioners working for a major tourist resort, an international cruise ship company, a regional airport, and a major tourist attraction.

Guide to Icons
The loudspeaker icon represents a link to a piece of audio. The audio and transcript will open in a popup window, and is in streaming QuickTime format.
The PDF icon represents a link to PDF document. This may require Acrobat Reader to be installed on your computer.


This website was produced as part of a project supported by the Foundation Degrees South West. Copyright is vested in Bournemouth Media School & University of Plymouth .

The learning materials were produced by Jonathan Wardle at Bournemouth Media School, written by Mike Molesworth, Richard Scullion and Janice Dengri-Knott. The site was constructed by Sam Bailey and audio editing was by Gary Hayton.

This website features four tourism professionals discussing Marketing in their roles.

Spencer Brace, Sales & Marketing Manager, Bournemouth International Airport.

Heather Moore, Marketing and Promotions Officer Marwell Zoo, Hampshire

Stuart Perl, Regional Director of Marketing (EMEA), Cunard Line Seaborne Cruise Line.

Jon Weaver, Marketing Manager, Bournemouth Borough Council