This section contains links to all the exercises
related to each section. There are 10 exercises in total.
Self test quiz
If you have covered all of the Introduction to Marketing online
material you should be able to answer most of the questions in
this quiz, but you might also try this test before reviewing
material. The difference between your initial score and final
provide you with a good indication about what you have learnt.
Group debate on the value of marketing to society
The Defining Marketing section raised issues about the value
of marketing to society and asked you to consider your own
feelings about this. This exercise provides an opportunity
to think and
talk through some of your attitudes to marketing.
case study: Recovering in a saturated marketing?
The Marketing Planning section suggested that marketing is
a management function that requires marketers to develop
answers to a series
of related questions in the planning cycle. This case study
get you to think about these questions and practice developing
a simple plan.
4. Uneasy Jets?: A PEST analysis for the airline
In the Marketing Environment section the idea of an analysis
of the external environment was introduced as a key task
This exercise should give you an idea about how that analysis
5. Marketing Mix Quiz
This multiple choice quiz should allow you to test your
understanding of the Marketing Mix section.
and Company case study
Research is a key tool for marketers to help them to
understand complex problems. This case study should
allow you to apply
what you have learnt about the marketing research process.
mini case study and complete the tasks.
This multiple choice quiz should allow you to test
your understanding of the Market Segmentation section.
A day to talk about travel
In the Consumer Behaviour section you learnt about
the importance of understanding consumers. In this
you will try
to understand consumers first hand.
9. Are companies
listening to you?
The Internal Marketing and Customer Care section
highlighted the importance of dealing with customer
exercise you should be able to test the effectiveness
of real customer service departments.
In the Branding section you were introduced to
the idea of brand positioning. This exercise
explore this idea
in more detail and get you to apply what you
have learnt.[link to each exercise]