Professional Studies for Screen-Based Media
Foundation Degree South West
Bibliography, Links & Acknowledgements

References and Further Reading

This section contains a full list of all textbooks and articles referred to or recommended throughout the site.

  • Aaker, D and Joachimsthaler, E (2000) Brand leadership, The Free Press
  • Assael, H. (1992) Consumer Behaviour and Marketing Action, 4th Edition, USA: PWS-Kent
  • Hoyer, W.D. and MacInnis, D.J. (2001) Consumer Behaviour, 2nd Edition, USA: Houghton Mifflin Company
  • Baker, M. (2000) Marketing Management and Strategy, 3rd edition, Macmillan Business.
  • Blythe, J. (2001) Essentials of Marketing, 2nd edition, Prentice Hall
  • Booms, B.H. and Bitner, M.J. (1981), Marketing strategies and organisation structures for service firms, in Marketing of Services, J. Donnelly and W.R. George (eds), American Marketing Association
  • Brassington, F and Pettitt, S, (2000), Principles of Marketing, Second Edition, Prentice Hall, Harlow
  • Brooks, I and Weatherston, J. (1997) The Business Environment. Challenges and Changes, Prentice Hall.
  • Chisnall, P.M. (1997) Marketing Research, Fifth Edition, London: McGraw-Hill
  • Davies, M. (1998) Understanding Marketing, 1st edition. Prentice Hall
  • Ellwood, I. (2002) The Essential Brand book, Kogan Page Limited
  • Fill, C (2002) Marketing Communications, Contexts, strategies and applications, Prentice Hall
  • Gabriel, Y & Lang, T, (1995), The Unmanageable Consumer, Sage, London
  • Hoffman ,D & Novak, T, (1996), ‘Marketing in Hypermedia Computer-mediated Environments: Conceptual Foundations’, Journal of Marketing, Vol 60(July), pp50-68
  • Kapferer, J. (1997) Strategic Brand Management, Kogan Page
  • Keller, K (1998) Strategic Brand Management, Building, measuring and managing brand equity, Kogan Page, London
  • Kotler, P, Armstrong, G, Saunders, J and Wong, V, (2001), Principles of Marketing: Third European Edition, Prentice Hall, Harlow
  • Kotler, P. and Armstrong, G. (1997) Marketing An Introduction. Fourth Edition. New Jersey. Prentince Hall International
  • Kotler, P., Armstrong, G., Saunders, J. and Wong, V. (1999) Principles of Marketing, 2nd Edition, New Jersey: Prentice Hall
  • Lauterborn, R.(1990), New marketing litany:4Ps passe; 4Cs take over, Advertising Age, Oct. 1:26
  • Linneman, R.E. and Stanton, J.L. (1991) Making Niche Marketing Work, New York: McGraw HIll
  • Loudon, D.L. and Della Bitta, A.J. (1993) Consumer Behaviour, 4th Edition, USA: McGraw Hill
  • Lovelock (2001) Services Marketing, people, technology, strategy, Prentice Hall.
  • Lovelock, C (1994) Product plus: How product + service = competitive advantage, McGraww Hill
  • Lury, G.(1998) Brand Watching; lifting the lid on the phenomena of branding, Blackhall.
  • McCarthy, J. (1975), Basic Marketing: a managerial approach, Homewood, IL
  • McDonald, M. (2001) Marketing Plans. How to prepare them, how to use the. 4th edition, Butterworth Heinenamm
  • McMartin, J. (1995) Personality Psychology: A student Centered Approach, UK: Sage Publications
  • Moschis, G.P. (1990) Consumer Socialisation, USA: Lexington Books Heath
  • Peter, J.P. and Olson, J.J. (1996) Consumer Behaviour and Marketing Strategy, USA: Irwin
  • Proctor, T. (2000) Essentials of Marketing research, UK: Financial Times-Prentice Hall
  • Randall, G. (2001) Principles of Marketing, 2nd edition, Thomson Learning.
  • Van Auken, B. (2002) The Brand Management Checklist, Kogan Page
  • Weilbacher, W. (1993) Brand Marketing: Building winning brand strategies that deliver value and customer satisfaction, NTC business books, chapter1 and 2
  • Ziethmal, & Bitner, (2003) Services Marketing: integrating customer focus across the firm, McGraw Hill, chapters 1,3 and 6