This section
contains a full list of all textbooks and articles referred
to or recommended throughout the site.
- Aaker, D and Joachimsthaler, E (2000) Brand leadership,
The Free Press
- Assael, H. (1992) Consumer Behaviour and Marketing Action,
4th Edition, USA: PWS-Kent
- Hoyer, W.D. and MacInnis, D.J. (2001)
Consumer Behaviour, 2nd Edition, USA: Houghton Mifflin Company
- Baker, M. (2000) Marketing Management and Strategy, 3rd
edition, Macmillan Business.
- Blythe, J. (2001) Essentials of Marketing, 2nd edition,
Prentice Hall
- Booms, B.H. and Bitner, M.J. (1981), Marketing strategies
and organisation structures for service firms, in Marketing
of Services, J. Donnelly
and W.R. George (eds), American Marketing Association
- Brassington, F and Pettitt, S, (2000), Principles of Marketing,
Second Edition, Prentice Hall, Harlow
- Brooks, I and Weatherston, J. (1997) The Business Environment.
Challenges and Changes, Prentice Hall.
- Chisnall, P.M. (1997) Marketing Research, Fifth Edition,
London: McGraw-Hill
- Davies, M. (1998) Understanding Marketing, 1st edition.
Prentice Hall
- Ellwood, I. (2002) The Essential Brand book, Kogan Page
Limited
- Fill, C (2002) Marketing Communications, Contexts, strategies
and applications, Prentice Hall
- Gabriel, Y & Lang, T, (1995), The Unmanageable Consumer,
Sage, London
- Hoffman ,D & Novak, T, (1996), ‘Marketing in Hypermedia
Computer-mediated Environments: Conceptual Foundations’,
Journal of Marketing, Vol 60(July), pp50-68
- Kapferer, J. (1997) Strategic Brand Management, Kogan Page
- Keller, K (1998) Strategic Brand Management, Building, measuring
and managing brand equity, Kogan Page, London
- Kotler, P, Armstrong, G, Saunders, J and Wong, V, (2001),
Principles of Marketing: Third European Edition, Prentice Hall,
Harlow
- Kotler, P. and Armstrong, G. (1997) Marketing An Introduction.
Fourth Edition. New Jersey. Prentince Hall International
- Kotler, P., Armstrong, G., Saunders, J. and Wong, V. (1999)
Principles of Marketing, 2nd Edition, New Jersey: Prentice
Hall
- Lauterborn, R.(1990), New marketing litany:4Ps passe; 4Cs
take over, Advertising Age, Oct. 1:26
- Linneman, R.E. and Stanton, J.L. (1991) Making Niche Marketing
Work, New York: McGraw HIll
- Loudon, D.L. and Della Bitta, A.J. (1993) Consumer Behaviour,
4th Edition, USA: McGraw Hill
- Lovelock (2001) Services Marketing, people, technology,
strategy, Prentice Hall.
- Lovelock, C (1994) Product plus: How product + service =
competitive advantage, McGraww Hill
- Lury, G.(1998) Brand Watching; lifting the lid on the phenomena
of branding, Blackhall.
- McCarthy, J. (1975), Basic Marketing: a managerial approach,
Homewood, IL
- McDonald, M. (2001) Marketing Plans. How to prepare them,
how to use the. 4th edition, Butterworth Heinenamm
- McMartin, J. (1995) Personality Psychology: A student Centered
Approach, UK: Sage Publications
- Moschis, G.P. (1990) Consumer Socialisation, USA: Lexington
Books Heath
- Peter, J.P. and Olson, J.J. (1996) Consumer Behaviour and
Marketing Strategy, USA: Irwin
- Proctor, T. (2000) Essentials of Marketing research, UK:
Financial Times-Prentice Hall
- Randall, G. (2001) Principles of Marketing, 2nd edition,
Thomson Learning.
- Van Auken, B. (2002) The Brand Management Checklist, Kogan
Page
- Weilbacher, W. (1993) Brand Marketing: Building winning
brand strategies that deliver value and customer satisfaction,
NTC business books,
chapter1 and 2
- Ziethmal, & Bitner, (2003) Services Marketing: integrating
customer focus across the firm, McGraw Hill, chapters 1,3
and 6
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