It is difficult to put yourself on the map, but track record and reputation count for a lot in this business. It is generally accepted that you are only as good as your last job and word of mouth travels fast, so when setting up your company you must be confident in your skills and abilities to deliver.

There are many ways to publicise your company to make people aware of what you offer, but a lot of producers in the industry will tell you that contacts are one of the best ways to gain work. Industry events provide a good means of meeting people and although it is important for companies to have strategies and business plans, it is essential to be ready for a great opportunity, should it come along. Often there is a very fast turnaround on commissions, particularly for broadcasters, so there isn't always much time to hesitate.

Once you are in the position to negotiate a deal it is important to ensure that you can deliver on time and within budget at a competitive rate. Good communication skills and confidence are necessary attributes in negotiation and it is important to know where you stand legally in the drawing up of contracts or agreements.