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"It's who you know, not what you know...' is
a very familiar saying in the media industry, and there is some
truth in this.
Contacts in the media industry are very important
and in many cases people would rather employ somebody on a project
who comes with a recommendation rather than someone they know very
little about. This is perhaps one of the most effective ways of
gaining work and it operates on several levels. Established contacts
in the industry are also a good source of advice and can help get
you into areas of work previously inaccessible outside a particular
network. People can move in upward circles and winning a commission
in the future might depend on having a contact in a particular place.
Once you have worked on a project and have begun to build a good
track record, word of mouth will probably ensure further work comes
your way. It is therefore a good idea to keep a comprehensive list
of contacts as you progress through your career because you may
find yourself in a situation where you need to put a team together
for a project, or recommend someone, and finding skilled, reliable
team players isn't always easy.
Getting people to remember your name and keeping in touch are two
very important points to keep in mind, so make sure that you make
an impression and that people want to work with you again.
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Does
personality count in the media industry?