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Branding is becoming increasingly important for all companies and
it is this one device that makes your company instantly recognisable.
Branding and reputation are very closely linked and people will
be more likely to give commissions to a company they can trust with
a good reputation.
Branding is essentially giving your company an image by means of
a logo, design or catch phrase that can be easily recognised. Rather
than just having a logo, branding extends right through to your
headed notepaper, business cards, website, showreel and beyond,
making it all appear in the same style, design and colour and it
can be very effective. Think if a blank white envelope was posted
to your address, you wouldn't know who it had come from until you
opened it, but if a company had branded the envelope with an instantly
recognisable design you would know instantly that it was from that
company.
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