A budget can be determined in a number of ways.
- The broadcaster or client may have a certain amount of money
to spend
- The producer may not be able to complete the required project
within a set budget
- The timescale of the project will affect the costing
- The number of crew or team members that are required
- The use of archive or source material
- The use of music
- Copyright, clearance and licence issues
The more media you use the more the production costs will increase
and this is becoming more and more common with the demand for
interactivity.
Technology is developing at an extremely fast pace and this can
mean varying costs. If a client requires audio, video and animation
in a website they must realise the cost implications of this as
it will have a knock on effect in terms of production time and
resources.
Streaming is a good way of generating revenue but it is still
very expensive and broadcasters are looking into cheaper ways
of doing this. All projects need to make a profit and it is vital
to ensure that the right medium is chosen for the right content.
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Basically if we have an opportunity and
somebody's saying we want this show, we'll try and deliver
it for the budget they give and we'll try and negotiate
and try and make it happen. David Flynn |
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Within each medium there are a large number of factors which
can affect the budget and it is essential to produce the best
you can on a project within the constraints. Constraints don't
necessarily stifle the creativity of the team, they shape how
it is able to contribute.
A common mistake by clients is to compare ease of success with
ease of production and a lot of clients have no real idea of what
a project is going to cost. Some expect projects to be completed
very quickly for very little.
Some clients cannot see that elements such as research or the
design process will take time and will form a large percentage
of the budget, so it is essential that the client is briefed on
what will be involved.
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