Professional Studies for Screen-Based Media
Foundation Degree South West
 
 

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> Introduction
  Tim Clark
  Michael Ellott
  Karen Fewell
  David Flynn
  Dominique Lee
   
 
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Examples

Introduction

Each of our interviewees has provided a case study example of one of their projects, with supporting materials. The discussion of each project is separated into the six categories of this website (Working to a brief, Understanding your Audience, Research Technologies and Methodologies, Design Methods and Practical Development, Creation and Construction, and Presenting and Gathering Feedback).

Tim Clark - "GMTV Idents"

GMTV is the Good Morning Television show broadcast on ITV daily from 6am to 9.25am. It is a magazine style programme made up of Newshour, Today and LK Today, with a special feature on Fridays entitled Entertainment Today. The designers work in small teams and are not specifically assigned to one particular strand or programme on GMTV or GMTV2.

There is a constant need for graphics and the turnaround of jobs is extremely fast. Jobs may vary in size considerably from creating a map visual to accompany a news item, to re-designing and re-branding a channel ident.

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Michael Ellot - "Bang Magazine"

Bang is a new music magazine produced by Future Publishing in London. The team produces twelve magazines each year and each of these comprises 150 pages. The magazine was started by a couple of guys with the idea of making a different, raw music magazine and, with a lot of hard work and good timing, the project was taken on by Future Publishing. The first issue was published in March 2003.

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Karen Fewell - "Avery Office Assistant"

InDzine in Marlow, Buckinghamshire is a design agency producing design for print, multimedia and the Internet. One of their clients, Avery Dennison, who produce stationery products, had the idea of producing a website specifically for their needs.

The brief received by InDzine was to come up with a website outline for secretaries, but after research it was felt that the project needed to be altered slightly. It was decided that instead a bi-monthly email newsletter would be produced with content tailored specifically to secretaries so they would receive information about Avery products, information that would help them in their jobs and information for their personal lives.

The aim was to be fun and to offer something to the secretaries themselves when they opened the Avery products they had ordered. The idea behind this campaign was to encourage secretaries to use the Internet and therefore the Avery website.

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David Flynn - "The Eliminator"

Endemol UK is an independent company based in London and they produce a large number of programmes for terrestrial and satellite broadcasters. The Eliminator was a very successful children’s quiz show, first transmitted on 6th January 2003, which Endemol produced for ITV1. The initial brief was verbal and Endemol submitted an initial proposal in response to this prior to winning the commission.

The idea was first developed in the Spring of 2002 and it is possible a second series will be commissioned.

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Dominique Lee - "Ideas Factory Kent Live"

Worth Media in Brighton completed a website project for Channel 4 (4Learning) entitled Ideas Factory TV, which went live in June 2003. This learning resource aims to help young people to get into the creative industries such as new media, film and television. The help offered by the site ranges from building a CV to advice on building projects young people might want to create. There is lots of useful information about the process involved in creating work for that kind of medium.

Ideas Factory TV involves a number of regional projects and this particular one is based in Kent. Kent was involved in another project two years ago with a different media company and the aim at that time was to look at how they could teach pupils of schools in Kent how to make a website and how to use ICT in the classroom. This concept was absorbed into one of the Ideas Factory TV regional projects.

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