Each of our interviewees has provided a case study
example of one of their projects, with supporting materials.
The discussion of each project is separated into the six categories
of this
website
(Working
to a brief, Understanding your Audience, Research Technologies
and Methodologies, Design Methods and Practical Development,
Creation and Construction, and Presenting and Gathering Feedback).
GMTV is the Good Morning Television show broadcast
on ITV daily from 6am to 9.25am. It is a magazine style
programme made up of Newshour, Today and LK Today, with
a special feature on Fridays entitled Entertainment Today.
The designers work in small teams and are not specifically
assigned to one particular strand or programme on GMTV
or GMTV2.
There is a constant need for graphics and the turnaround
of jobs is extremely fast. Jobs may vary in size considerably
from creating a map visual to accompany a news item,
to re-designing and re-branding a channel ident.
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Bang is a new music magazine produced by Future
Publishing in London. The team produces twelve magazines
each year and each of these comprises 150 pages. The
magazine was started by a couple of guys with the idea
of making a different, raw music magazine and, with
a lot of hard work and good timing, the project was
taken on by Future Publishing. The first issue was
published in March 2003.
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InDzine in Marlow, Buckinghamshire is a design agency
producing design for print, multimedia and the Internet.
One of their clients, Avery Dennison, who produce stationery
products, had the idea of producing a website specifically
for their needs.
The brief received by InDzine was to come up with
a website outline for secretaries, but after research
it was felt that the project needed to be altered
slightly. It was decided that instead a bi-monthly
email newsletter would be produced with content tailored
specifically to secretaries so they would receive
information about Avery products, information that
would help them in their jobs and information for
their personal lives.
The aim was to be fun and to offer something to
the secretaries themselves when they opened the Avery
products they had ordered. The idea behind this campaign
was to encourage secretaries to use the Internet
and therefore the Avery website.
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Endemol UK is an independent company based in London
and they produce a large number of programmes for terrestrial
and satellite broadcasters. The Eliminator was a very
successful children’s quiz show, first transmitted
on 6th January 2003, which Endemol produced for ITV1.
The initial brief was verbal and Endemol submitted
an initial proposal in response to this prior to winning
the commission.
The idea was first developed in the Spring of 2002
and it is possible a second series will be commissioned.
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Worth Media in Brighton completed a website project
for Channel 4 (4Learning) entitled Ideas Factory TV,
which went live in June 2003. This learning resource
aims to help young people to get into the creative
industries such as new media, film and television.
The help offered by the site ranges from building a
CV to advice on building projects young people might
want to create. There is lots of useful information
about the process involved in creating work for that
kind of medium.
Ideas Factory TV involves a number of regional projects
and this particular one is based in Kent. Kent was
involved in another project two years ago with a
different media company and the aim at that time
was to look at how they could teach pupils of schools
in Kent how to make a website and how to use ICT
in the classroom. This concept was absorbed into
one of the Ideas Factory TV regional projects.
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