Professional Studies for Screen-Based Media
Foundation Degree South West
 
 
 
   
 
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Marketing Planning
     

Further reading

   

Most introductory marketing books will cover the planning process, for example: Blythe, J. (2001) Essentials of Marketing, 2nd edition, Prentice Hall chapter 10

However, for a detailed review of the process you might try: McDonald, M. (2001) Marketing Plans. How to prepare them, how to use the. 4th edition, Butterworth Heinenamm Chapters 1 and 2

References
Baker, M. (2000) Marketing Management and Strategy, 3rd edition, Macmillan Business. Blythe, J. (2001) Essentials of Marketing, 2nd edition, Prentice Hall Davies, M. (1998) Understanding Marketing, 1st edition. Prentice Hall McDonald, M. (2001) Marketing Plans. How to prepare them, how to use the. 4th edition, Butterworth Heinenamm Randall, G. (2001) Principles of Marketing, 2nd edition, Thomson Learning.