| To learn more about the basics of consumer behaviour
you might want to read the introductory chapters of the following
books: Solomon, M., Bamossy, G. and Askegaarde, S. (2002) or Loudon,
D.L. and Della Bitta, A.J. (1993) Consumer Behaviour.
For more on decision-making and information search, you should
read chapters in Assael's (1992) Consumer Behaviour and Marketing
Action.
References
Assael, H. (1992) Consumer Behaviour and Marketing Action, 4th
Edition, USA: PWS-Kent
Hoyer, W.D. and MacInnis, D.J. (2001) Consumer Behaviour, 2nd
Edition, USA: Houghton Mifflin Company
Peter, J.P. and Olson, J.J. (1996) Consumer Behaviour and Marketing
Strategy, USA: Irwin
McMartin, J. (1995) Personality Psychology: A student Centered
Approach, UK: Sage Publications
Moschis, G.P. (1990) Consumer Socialisation, USA: Lexington Books
Heath
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