Professional Studies for Screen-Based Media
Foundation Degree South West
Consumer Buying Behaviour

Further reading


To learn more about the basics of consumer behaviour you might want to read the introductory chapters of the following books: Solomon, M., Bamossy, G. and Askegaarde, S. (2002) or Loudon, D.L. and Della Bitta, A.J. (1993) Consumer Behaviour.

For more on decision-making and information search, you should read chapters in Assael's (1992) Consumer Behaviour and Marketing Action.

Assael, H. (1992) Consumer Behaviour and Marketing Action, 4th Edition, USA: PWS-Kent

Hoyer, W.D. and MacInnis, D.J. (2001) Consumer Behaviour, 2nd Edition, USA: Houghton Mifflin Company

Peter, J.P. and Olson, J.J. (1996) Consumer Behaviour and Marketing Strategy, USA: Irwin

McMartin, J. (1995) Personality Psychology: A student Centered Approach, UK: Sage Publications

Moschis, G.P. (1990) Consumer Socialisation, USA: Lexington Books Heath