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During 2001 and 2002, Bournemouth Media School, with research
support from the Independent Television Commission and British
Screen Advisory Council, worked with a group of senior industry
professionals and opinion leaders on a project which used scenario
analysis to explore some of the options that face the television
industry over the next decade.
In the past, business and policy decision makers have found the
scenario analysis approach helpful in encouraging strategic thinking
'outside the box'.
The technique has been applied to develop a better understanding
of future issues and their implications at both corporate and
national levels. This is one of the rare occasions when participants
from across an industry sector have collaborated in creating a
set of scenarios for the future.
A full report which presents a set of four scenarios for television
in 2012 - together with associated issues and challenges - is
available for downloading. A condensed version is also available.
A hard copy of the condensed report is available from Sandie
Rose.
For further information about the study, contact Dr
Christine Daymon, or telephone +44 (0)1202 595157.
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Christine Daymon