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There are two main avenues you can take when
submitting a proposal; one is to submit it in writing and the other
is to submit an initial proposal which you will then be invited
to pitch for if it has potential. It really depends on the commissioning
company and how they prefer to approach this process, but before
submitting your final proposal ensure that you comply with company
submission guidelines.
When writing a proposal there are some basic
guidelines which you should adhere to:
- submit no more than two pages of A4
- write clearly and concisely
- sell your idea in the first line
- do thorough research and include all relevant
elements
- if you have to submit a proposal, unless
otherwise stated, send your proposal through the post (sometimes
submission may be via e-mail)
- do not call the company to follow up the
proposal, wait for them to contact you
- send your CV with the proposal if appropriate
but do not send a tape in the first instance before checking
- if you are unsure what to include for a specific
submission, check with the company guidelines first as these are
well publicised
- find out what the budget is before embarking
on your proposal
- find out all you can about the company and
watch what they produce
- if you have any specific queries, contact
someone at the company before you submit your proposal
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