Professional Studies for Screen-Based Media
Foundation Degree South West
 
 Introduction
 Working to a Brief

>
  Understanding Your
 Audience
 
  Introduction
  Identifying the Audience
  Methods of Researching the Audience
  Application and Relevance of Research
  Government Legislation
  Links
  Examples
> Exercises
 Research Techniques
 and Methodologies
 Design Methods and
 Practical Development
 Creation and
 Construction
 Presenting and
 Gathering Feedback
 Examples
   
 
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Understanding Your Audience

Exercises
 
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Understanding Your Audience exercise
   

All the exercises in this website are based around a hypothetical scenario where you are producing a television programme with interactive and merchandising opportunities.

This exercise asks you to identify the 'personas' of your likely audience. Click on the link in the box above to open the exercise.