Professional Studies for Screen-Based Media
Foundation Degree South West
 

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  Introduction
  Identifying the Audience
  Methods of Researching the Audience
  Application and Relevance of Research
  Government Legislation
  Links
> Examples
  Exercises
   
 
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Understanding Your Audience

Examples

Each of our interviewees has provided a case study example of one of their projects, with supporting materials. The discussion of each project is separated into the six categories of this website (Working to a brief, Understanding your Audience, Research Technologies and Methodologies, Design Methods and Practical Development, Creation and Construction, and Presenting and Gathering Feedback).

The following links take you to the "Understanding Your Audience" sections of the examples:

Tim Clark - "GMTV Idents"
Michael Ellot - "Bang Magazine"
Karen Fewell - "Avery Office Assistant"
David Flynn - "The Eliminator"
Dominique Lee - "Ideas Factory Kent Live"