Research is the starting point of any project. Once the research
is complete it can be converted into useful information which
can then be applied to the project. Research shouldn't be seen
as the only contributing factor in a project because this is only
a starting point from which creativity can grow.
Research is not only the gathering of information. It is also
the analysis of information in order to uncover trends and to
find out what is or is not working. It can help you to discover
what does or does not appeal to your target audience and from
this information, creative decisions can be made.
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If you've done a quantitative survey then
you would actually put figures against how much people
use the Internet, what sort of specifications they've
got for accessing or what technology they've got available
to them. Most of the time it's actually qualitative
so it's discussions and interpreting those discussions,
picking out key points or themes, writing a report and
feeding that back to the client. Dominique Lee |
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There is no point in doing research as a matter of course and
then not taking note of the findings. Research is carried out
to help you understand what will make your particular project
work for your target audience.
In terms of multimedia, through conducting a usability study research
may reveal that 80% of users of this website felt that the navigation
was too complicated. In this case the designer would look to implement
a more simplified navigational structure.
Research is information and once the project manager has this
they are able to brief the team, the producers and the designers.
These comments will be taken on board and as a result will keep
in mind the findings throughout the entire process to ensure that
the end result will work effectively.
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