Once a project is complete it is necessary to evaluate the finished
product. By evaluating your work, challenges and opportunities
can be discovered which then feed back into the next project.
Every project you work on can be a learning experience and a debrief
meeting is a common method of reflecting on processes and outcomes.
The review process may be carried out internally within the company
who have produced the work or it may be a collaborative process
also involving the client.
It is important at this stage to acknowledge:
- What has worked well?
- What could have been improved?
- What objectives were met?
- Was there good communication?
- How good were response times?
- How did the team cope with problems?
- What was problematic?
- Was content provision managed correctly?
- Did people work efficiently?
- What was the working environment like?
This review and evaluation
of the project should be a positive experience through which
lessons can be learnt for the future. Review and evaluation can also serve as a good team building
exercise and if you develop good relationships, the team
combination could be well suited to further projects.
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Once we get a magazine back we'll have
a little discussion / critique. Is it what we expected,
yes or no, thoughts, comments, all those kind of things
and sometimes we'll have a post-mortem where we sit
down and just review the thing, page after page. So
it's a kind of review for ourselves really. You kind
of know if it's right or wrong just by it being out
there really and seeing what people's reviews are. Michael
Ellott |
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- As well as reviewing and evaluating the teams production experience,
it is also important to gather information on the audience response
- Once a television programme is complete, the best way to
judge whether it has been successful or not is to look at the
audience ratings
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We always leave it a few weeks to a month,
and have a review meeting with the client to say can
you just say what we did well, what we didn't do well,
what we can improve on? Dominique Lee |
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It is useful to hold an evaluation meeting with a client some
time after the end product has been delivered and is operational.
This will give a chance to include any comments from the users
or audience and may provide useful insight into producing spin
off follow-on work.
Review and evaluation may also involve research into how well
a product has been received or why you as a company were chosen
for the project as opposed to one of your competitors.
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We've recently done some research with
our clients to see why they're choosing us over other
agencies and they've come back with some really interesting
feedback. Karen Fewell |
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