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| Presenting and Gathering Feedback |
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Feedback |
Feedback is vital once a project has been delivered or presented
in order to gain both positive and negative comments about your
design, programme or site project.
| Method |
Results |
| Email and online surveys |
Gather feedback from large groups to gain statistically
important or significant findings. Generally yes/no answers
to questions to find out about wants, needs, tastes and online
habits. Discover what needs re-designing. |
| Focus groups or market surveys |
Fairly unspecific information/not much detail.
Results usually in summary reports describing user/audience
goals, wants and needs. |
| Obtaining information from clients |
Avoid endless changes proposed by client after completion
unless contract agreed to take on board changes.
Can be useful to see if sales increase, audience figures
increase, marketing strategy successful, user friendly etc. |
| Soft launch |
A site may be posted to a live server in order to test
and obtain feedback before the hard launch. |
| Usability testing |
Testing and usage studies in multimedia projects uncover
any technology problems as well as smaller issues. Discover
how audiences are using technology in everyday lives |
| Television audience ratings |
Audience ratings determine whether a television programme
is successful and consequently whether a further series will
be commissioned. Audience comment also provides useful feedback
about how a programme is received |
In terms of magazines, a little negative or controversial feedback
may actually mean that you sell more magazines because of a feature
that provokes a strong response or serves as a talking point
Like any controversial or unpredictable television programme,
a negative response to a character or a storyline can increase
popularity as people will talk about it and be compelled to watch
it.
There are limitations to some forms of multimedia testing because
they are carried out in an artificial setting and they are often
on limited areas of a site and not on the whole system.
It is important that both positive and negative feedback are valued.
If the feedback is negative then lessons can be learnt and changes
made where possible.
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Both positive and negative feedback we
see as quite good, because even if it's negative you
can fix it, it's not like a television programme or
radio programme where it's gone, you can't go back and
do it again. With a website you've got every opportunity
to fix it - that's what's good about it. The more negative
feedback you get, the better you can make sure the site
is - I think we all see it quite positively. Dominique
Lee |
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| Why is feedback important
and what effect can it have? |
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