Professional Studies for Screen-Based Media
Foundation Degree South West
 
 
 
   
 
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Marketing Environment
     

Exercise

   

Uneasy Jets: A Pest Analysis for the airline industry
In the Marketing Environment section the idea of an analysis of the external environment was introduced as a key task for marketers. This exercise should give you an idea about how that analysis is undertaken.

Read the following press articles and identify environmental issues affecting the airline industry.

 
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Uneasy Jets: A Pest Analysis for the airline industry