| There are many books written on the market research
process, for example, for a good general text you might try Wright,
L.T. and Crimp, M. (1995) The marketing research process. Fourth
Edition, London: Prentice-Hall.
For a specific focus on qualitative research methods you might
read Gordon, W. and Langmaid, R. (1988) Qualitative Market Research.
USA. Gower, or, Goodyear, M. Qualitative Research. In: Market
Research techniques. London. Kogan Page.
References
Chisnall, P.M. (1997) Marketing Research, Fifth Edition, London:
McGraw-Hill
Kotler, P. and Armstrong, G. (1997) Marketing An Introduction.
Fourth Edition. New Jersey. Prentince Hall International
Proctor, T. (2000) Essentials of Marketing research, UK: Financial
Times-Prentice Hall
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