Throughout the online course there are links to external websites.
A full list of those links is included here for easy reference.
Advertising Standards
Authority: self regulation body for controlling advertising
Air Miles:
website for the popular travel-related loyalty programme
Airlinesimulation.com:Online
airline business simulation games
BBC
history website: BBC history of the industrial revolution
BMW: car manufacturer
website. Not only does this illustrate the complexity of product
decisions, but also consider the site itself as part of the product
offering.
Boeing:
information on Boeing airplanes
British
Airways: Major airline with direct sales on their website
British
Companies, complaints. Website where people are able to
post details of their complaints about companies
BRS: report on
the world shipping market by BRS shipbrokers.
Careersnet:
website that provides advice on how job-seekers can market themselves
Centreparcs website
of a leading holiday park operator
Chartered Institute
of Marketing : American organisation for the promotion
of marketing practice
Corporatewatch:
website that campaigns for more ethical business practices
Cultural
differences A website that provides examples of different
foods around the world-
David
Lloyd: link to mission statement for sports club chain.
Easyjet:
web-based airline (and related services)
Eteleca
research website of research consultants discussing customer
expectations of UK visitors to attractions
Euromonitor: a secondary
marketing research source.
Expedia An online intermediary
of travel and holiday services
Financial Times: online
newspaper with a particular focus on business issues
Flybe website for budget
airline.
FT.com/currencies:
Current exchange rates
Glasgowguide website
promoting Glasgow as a great city
Greenpeace:
pressure group for environmental issues
Haven
Holidays: British holiday parks
Hedonism A hotel for
an all-pleasure resort in Jamaica
Henley Centre: research
for marketers, in particular a consideration of future trends
Hilton website
of an international brand of hotels with many 'sub brands'
History of Advertising
Trust: website for organisation that preserves old advertising
Holiday Travelwatch:
website that helps individuals to complain about poor holiday
experiences
Hrmguide website offering
detailed perspective of the contemporary role of human resource
departments
Ifiknew.com website
explaining how best to complain to companies
Industryplayer.com:
Online multiplayer business simulation game
Infoquestcrm website
reporting on levels of customer satisfaction and how to improve
them
Innovation.gov.uk:
government website promoting the importance of innovation to
the economy.
Institute of Direct Marketing:
trade body supporting the use of direct marketing techniques
Institute of Public Relations: trade
body supporting the use of PR techniques
Interbrand:
Orgainisation that monitors and measures the performance of the
top global brands
ISBA: the Incorporated
Society for British Advertiser’s is a trade body that supports
advertisers and campaigns on their behalf
J Mooneyham:
website for a futurologist with some broad speculations about
the future.
JWT:
website for major advertising agency
Kellogg’s Cornflakes website
of perhaps the most famous breakfast cereal
Labour Party: an example
of how a political party markets itself
Lastminute.com: online
travel agent (but they also offer a number of other services)
Madame Tussad’s:
website for the famous museum.
Marketing Week:
online publication which focuses on news for marketers
McDonalds website
of one of the worlds leaders in homogenising their offering
Mercedes: website for
the car manufacturer and one of the worlds biggest brands. Review
the site to see the staggering range of options available to
a potential customer.
Midwest
Living magazine interactive packing guide: an interactive
guide to packing for a trip
Minority Report:
website for science fiction film.
Mintel: organisation
specialising in research for business.
National
Statistics Census Website A government website with census
information
National
Statistics Economy: source of official data on the UK economy
Nationwide
Building Society: Sponsorship site for the Nationwide football
league
Nike Shoes website
of the often controversial sports brand
Nologo website offering
an alternative view of corporate brands from the normal glossy
one
Ontario
Ministry of tourism: Canadian government website promoting
tourism.
Orient Express A
leisure company website
Personality tests A website
with personality tests, from basic colour tests to VALs
Personality
theories A content rich website that expands of different
personality theories
Queen Mary
II: website for Cunard Crusies
Ryanair: website for budget
airline.
Institute of Sales
and Marketing Management: (ISMM) promotes the use of personal
selling and sales management
SandyLane A hotel’s
website;
Sponsorship.com: US
website with news about the latest sponsorship deals
SPSS: website
for company that produces popular statistical data analysis software.
Teletubbies An
article on UK college students and their fascination with Teletubbies
Tesco website of
a major retailer leading the way in using the web to generate
business
TGI A secondary marketing
research source, (Target Group Indexes)
The American Marketing
Association: UK organisation for the promotion of marketing
practice
The
Beach Hut: webiste of a unique restaurant based in Cornwall
The Body Shop website
for this innovative organisation with a distinctive company culture
The
Eden Project: link to mission statement of the Eden Project
in Cornwall.
The Institute of Sales Promotions:
Trade body promoting the use of sales promotions
The
Rank Group website of a not too well known organisation
operating in a number of leisure markets
The
Whitehouse Consultancy: website for a lobbying consultancy
Thetech.org: link to a
technology museum website.
Thomas Cook A tour
operators’ website
Thomas
Cook online press office: Public Relations information
for a major travel agent
Toursimtrade:
website providing news on the tourism business
TPS:
the telephone preference service allows you to register to avoid
direct telesales calls
Trading Standards:
government body responsible for controlling fair business practices
Travelbase:
online travel site promoting all inclusive holidays.
Travel-browsing.co.uk:
an online intermediary promoting themed holidays.
United Airlines: Major airline
with direct sales on their website
Upmystreet.com:website
that allows you to get basic information on the demographics
of your neighborhood
Virgin
Atlantic: Major airline with direct sales on their website
Virgin website
for the corporate organisation
Wackyuses A website
with extensive accounts of different and imaginative ways in
which consumers use well known products
What’s
on when: link to mission statement for entertainment guide
(owned by Thomas Cook).
www.media2.bournemouth.ac.uk website
for the Media School of Bournemouth University with some access
for external visitors
Zenithmedia
timeline: a timeline of the major developments in media
and technology that have impacted marketing |
