Professional Studies for Screen-Based Media
Foundation Degree South West
 
 
 
   
 
>
Bibliography, Links & Acknowledgements
     

Links to Websites

Throughout the online course there are links to external websites. A full list of those links is included here for easy reference.

Advertising Standards Authority: self regulation body for controlling advertising

Air Miles: website for the popular travel-related loyalty programme

Airlinesimulation.com:Online airline business simulation games

BBC history website: BBC history of the industrial revolution

BMW: car manufacturer website. Not only does this illustrate the complexity of product decisions, but also consider the site itself as part of the product offering.

Boeing: information on Boeing airplanes

British Airways: Major airline with direct sales on their website

British Companies, complaints. Website where people are able to post details of their complaints about companies

BRS: report on the world shipping market by BRS shipbrokers.

Careersnet: website that provides advice on how job-seekers can market themselves

Centreparcs website of a leading holiday park operator

Chartered Institute of Marketing : American organisation for the promotion of marketing practice

Corporatewatch: website that campaigns for more ethical business practices

Cultural differences A website that provides examples of different foods around the world-

David Lloyd: link to mission statement for sports club chain.

Easyjet: web-based airline (and related services)

Eteleca research website of research consultants discussing customer expectations of UK visitors to attractions

Euromonitor: a secondary marketing research source.

Expedia An online intermediary of travel and holiday services

Financial Times: online newspaper with a particular focus on business issues

Flybe website for budget airline.

FT.com/currencies: Current exchange rates

Glasgowguide website promoting Glasgow as a great city

Greenpeace: pressure group for environmental issues

Haven Holidays: British holiday parks

Hedonism A hotel for an all-pleasure resort in Jamaica

Henley Centre: research for marketers, in particular a consideration of future trends

Hilton website of an international brand of hotels with many 'sub brands'

History of Advertising Trust: website for organisation that preserves old advertising

Holiday Travelwatch: website that helps individuals to complain about poor holiday experiences

Hrmguide website offering detailed perspective of the contemporary role of human resource departments

Ifiknew.com website explaining how best to complain to companies

Industryplayer.com: Online multiplayer business simulation game

Infoquestcrm website reporting on levels of customer satisfaction and how to improve them

Innovation.gov.uk: government website promoting the importance of innovation to the economy.

Institute of Direct Marketing: trade body supporting the use of direct marketing techniques

Institute of Public Relations: trade body supporting the use of PR techniques

Interbrand: Orgainisation that monitors and measures the performance of the top global brands

ISBA: the Incorporated Society for British Advertiser’s is a trade body that supports advertisers and campaigns on their behalf

J Mooneyham: website for a futurologist with some broad speculations about the future.

JWT: website for major advertising agency

Kellogg’s Cornflakes website of perhaps the most famous breakfast cereal

Labour Party: an example of how a political party markets itself

Lastminute.com: online travel agent (but they also offer a number of other services)

Madame Tussad’s: website for the famous museum.

Marketing Week: online publication which focuses on news for marketers

McDonalds website of one of the worlds leaders in homogenising their offering

Mercedes: website for the car manufacturer and one of the worlds biggest brands. Review the site to see the staggering range of options available to a potential customer.

Midwest Living magazine interactive packing guide: an interactive guide to packing for a trip

Minority Report: website for science fiction film.

Mintel: organisation specialising in research for business.

National Statistics Census Website A government website with census information

National Statistics Economy: source of official data on the UK economy

Nationwide Building Society: Sponsorship site for the Nationwide football league

Nike Shoes website of the often controversial sports brand

Nologo website offering an alternative view of corporate brands from the normal glossy one

Ontario Ministry of tourism: Canadian government website promoting tourism.

Orient Express A leisure company website

Personality tests A website with personality tests, from basic colour tests to VALs

Personality theories A content rich website that expands of different personality theories

Queen Mary II: website for Cunard Crusies

Ryanair: website for budget airline.

Institute of Sales and Marketing Management: (ISMM) promotes the use of personal selling and sales management

SandyLane A hotel’s website;

Sponsorship.com: US website with news about the latest sponsorship deals

SPSS: website for company that produces popular statistical data analysis software.

Teletubbies An article on UK college students and their fascination with Teletubbies

Tesco website of a major retailer leading the way in using the web to generate business

TGI A secondary marketing research source, (Target Group Indexes)

The American Marketing Association: UK organisation for the promotion of marketing practice

The Beach Hut: webiste of a unique restaurant based in Cornwall

The Body Shop website for this innovative organisation with a distinctive company culture

The Eden Project: link to mission statement of the Eden Project in Cornwall.

The Institute of Sales Promotions: Trade body promoting the use of sales promotions

The Rank Group website of a not too well known organisation operating in a number of leisure markets

The Whitehouse Consultancy: website for a lobbying consultancy

Thetech.org: link to a technology museum website.

Thomas Cook A tour operators’ website

Thomas Cook online press office: Public Relations information for a major travel agent

Toursimtrade: website providing news on the tourism business

TPS: the telephone preference service allows you to register to avoid direct telesales calls

Trading Standards: government body responsible for controlling fair business practices

Travelbase: online travel site promoting all inclusive holidays.

Travel-browsing.co.uk: an online intermediary promoting themed holidays.

United Airlines: Major airline with direct sales on their website

Upmystreet.com:website that allows you to get basic information on the demographics of your neighborhood

Virgin Atlantic: Major airline with direct sales on their website

Virgin website for the corporate organisation

Wackyuses A website with extensive accounts of different and imaginative ways in which consumers use well known products

What’s on when: link to mission statement for entertainment guide (owned by Thomas Cook).

www.media2.bournemouth.ac.uk website for the Media School of Bournemouth University with some access for external visitors

Zenithmedia timeline: a timeline of the major developments in media and technology that have impacted marketing