Exercise

If you have covered all of the Introduction to Marketing online material you should be able to answer most of the questions in this quiz, but you might also try this test before reviewing material. The difference between your initial score and final score should provide you with a good indication about what you have learnt.

score less than 10: Your knowledge of marketing seems rather limited. You might consider (re)reviewing the online material and trying the quiz again.

score 11-15: Not a bad effort, but there still seem to be some gaps in your knowledge. You might review the sections related to the questions that you got wrong.

score more than 15: Impressive score! You seem to have a good overall knowledge of marketing, well done.