| When we refer to internal here we mean activity
primarily confined within the organisation. So we are talking
about employees and departments interacting with each other and
the relationships the organisation has with its close support
agencies (e.g. advertising and research agencies).
Some definitions of marketing restrict its approach to consumers/customers,
but it takes little consideration to realise why it might be valuable
applying it to internal groups of people too.
Take for example local tourist information centres. They can
produce glossy brochures and fabulously interactive web sites
promoting the locality. However if a visitor to their information
centre is ignored on arrival, treated in an unfriendly manner,
or provided with poor advise, then the likelihood is the tourist
authorities costly promotions will have been wasted on this visitor.
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