Are companies listening to you?
The Internal marketing and customer care section highlighted the
importance of dealing with customer enquiries effectively.
In this exercise you should be able to test the effectiveness
of real customer service departments.
Sometimes companies are
not very good at taking ‘care of their customers’.
This example of a buyer trying to purchase
an item from a company illustrates what happens
when companies pretend to listen to their customers queries
and fail to understand them. |
